Our Story

7SevE Designs is the innovation of a former dancer and pointe shoe specialist. The development of the brand emerged from a keen observation — a realization that there was a notable void in the dance market: the absence of eco-friendly and sustainable products tailored specifically for dancers. In addition, 7SevE Designs wanted to create and introduce practical solutions for dancers, such as the inventive Toe Tin, and the 7Pointe Bag.

Erika Auchterlonie: Our Creative Force

Erika Auchterlonie is the visionary behind 7SevE Designs. With a diverse background spanning various disciplines within the arts and fashion industry, and over thirty years experience as a pointe shoe specialist. Erika brings a unique perspective to every design.

Our Eco-Friendly Approach

At 7SevE Designs, we know that every aspect of a product is near impossible to be completely sustainable but our goal is to try! We are committed to reducing our environmental impact in every step of our design process by sourcing sustainable materials and minimizing waste in how we ship and package our products. So don’t be surprised if you receive a recycled box or recycled fillers when placing your orderst. 7SevE Designs believes that sustainability and style can go hand in hand, and we will continue to push the boundaries of eco-friendly design in the dance industry.

Join the Movement

7SevE Designs is not merely a dance brand; it is a movement within the dance community. We invite you to join us on our journey and become a “conscious dancer” and “conscious dance retailer”.

Have questions, feedback or would like to place an order?

We'd love to hear from you! Please visit our contact page to get in touch.

Thank you for choosing 7SevE Designs.